About Us

About Moona.Store

Moona.Store is a Korean beauty retailer based on Queen Street, Auckland, New Zealand. Since 2014, we've been bringing the most exciting and sought-after beauty products from Korea straight into Kiwi hands.

 

How it all began

It started with a trip to Korea. Store owner Yue wandered street after street of cosmetic shops, bustling from morning into night, and had a simple thought: New Zealand needs stores like this. So she came home and made it happen.

Moona.Store began life as a tiny corner shop in Midcity — small, but full of surprises. Aucklanders soon discovered this little treasure box, and by February 2020 — yes, right as COVID-19 arrived — Yue made the leap to move Moona into a bigger space.

 

Renovations were interrupted almost immediately by New Zealand's first national lockdown, and progress crawled along. It was a tough stretch, but she never gave up. Around this time, Moona's team grew too, with graphic designer and photographer Ms. Han coming on board — and our online store grew right alongside her.

Today, Moona serves customers not just in-store, but 24/7 nationwide online, and across the Tasman to Australia.

What we believe

Yue believes what's truly good for skin isn't decided by advertising — so she insists on trying products herself before they ever hit our shelves. That's how we came to carry brands like Round Lab, Skin1004, Torriden, Etude House, 3CE, and Banila Co. Some of these — Round Lab, ABIB, and Lilybred among them — were relatively unknown when we first stocked them, quietly loved by Korean beauty insiders long before they went viral worldwide.

More than skincare

Coloured contact lenses are also a Moona must-see. We carry the biggest names — Olens, Lensme, Lenstown, and I-DOL — offering a range of styles and prescriptions (or none at all) that we're proud to say is unmatched in New Zealand. With disposal periods from daily to monthly, six-monthly, and yearly, there's something for every routine.

Join us

At Moona, every visit is a little bit of discovery. Subscribe and follow us on Instagram for daily updates on the newest, most irresistible finds from Korea.

Hope to see you soon — happy shopping! 🌙

— Team Moona.Store