Papa Recipe believes that the answer to good products can be found in the "field" where new experiences and perspectives are, not in the office or lab. Papa Recipe also believes that directly seeing and feeling ingredients everywhere in the world, communicating with local people and experiencing their culture is the right way to challenge itself for better products. That is why it is "The naturalistic brand of action". Papa Recipe was founded by a father, Han-Kyun Kim, whose young daughter suffered from congenital fever and severely dry and sensitive skin. The brand's motto ‘With a drop of Papa's love’ is reflected in every product that they make—natural and organic ingredients, great for the entire family.